Photo-induced charge transfer in G-quadruplexes continues to fascinate the JACS readers. After our first G-quadruplex paper in 2013 (DOI: 10.1021/ja407648d), photoinduced charge transfer in self-assembled, monodispersed G-quadruplex of a donor-acceptor triad was highlighted again in JACS Spotlight (DOI:10.1021/jacs.5b02864 , and DOI:10.1021/ja4093727 for the 2013 paper)! The combined transient absorption, stimulated Raman, and electron paramagnetic spectroscopies suggested the hole delocalization in the H-bonded cyclic guanine moieties (DOI: 10.1021/jacs.5b00977).